Hard Rock’s guitar-shaped hotel is the latest Strip-themed project

In the spring of 1999, more than a year after “Titanic” made its big-screen debut, flamboyant casino figure Bob Stupak unveiled a big idea for Las Vegas.

His vision: to build a resort replica of the Titanic with 1,200 “cabins” and an “iceberg” shopping area.

The plan, like the real Titanic, sank. But it wouldn’t have been the first themed hotel structure proposed along Las Vegas Boulevard, and certainly not the last. The latest such proposal was unveiled this week.

Hard Rock International announced on Monday that it is buying the operations of the Mirage from MGM Resorts International for more than $1 billion in cash. Through the deal, he said, he plans to build a guitar shaped hotel tower on the Strip.

The purple-hued tower would feature six beams of light shooting up into the sky as if they were strings on a guitar neck, with the old Mirage, rebranded and remodeled as Hard Rock, next to it, according to a render.

Themed resorts are nothing new to Las Vegas. But only in some cases are hotel buildings built around a theme, such as the pyramid-shaped Luxor and the New York-New York designed as a skyline.

Details to come later

As for the guitar hotel tower, Hard Rock has not announced details of the plans.

“I wish we had more to share, but at this point we are not ready to discuss the design, development and timing details of the Las Vegas construction project,” the door-keeper told me. lyrics by Hard Rock, Gina Morales.

The company’s “first priority is to meet the gaming regulatory approval and closing process,” which is scheduled for the second half of 2022, she added.

Some stations incorporate their themes in other ways visible along the Strip, such as the Eiffel Tower replica in Paris Las Vegas and the Mirage volcano, which would likely be demolished to free up space for the guitar tower after Hard Rock took over the Polynesian-themed property. .

Yet the Las Vegas real estate market has a long history of developers launching big projects and never following through.

Thematic ideas that have never left the drawing board include a project designed to look like the USS Enterprise from “Star Trek”, a London-themed casino complex with Big Ben, a San Francisco with a replica of the Golden Gate Bridge, and a Harley-Davidson-themed Project with tailpipe-style hotel towers, according to reports.

Hard Rock’s First Guitar Hotel Tower

Hard Rock International, owned by the Seminole Tribe of Florida, operates restaurants, casinos, hotels and other venues worldwide and claims to have the world’s largest and most valuable collection of authentic musical memorabilia, with more of 86,000 pieces.

He’s known for having giant decorative guitars outside of Hard Rock venues, and he even has a 450-meter guitar-shaped hotel tower in Florida which resembles the one planned in Las Vegas.

In this Jan. 19, 2021, file photo, the Guitar Hotel at the Seminole Hard Rock Hotel & Casino Hollywood is illuminated at night in Hollywood, Florida. (AP Photo/Wilfredo Lee)

When the Guitar Hotel opened in fall 2019 as part of a $1.5 billion expansion of the Seminole Hard Rock casino-resort, the company said the six high-powered light beams from the new building projected at least 20,000 feet into the sky, mimicking the strings of an imaginary guitar neck.

In Las Vegas, some locals might wonder if the guitar-shaped hotel will ever be built, given the seemingly endless parade of big building projects that come and go in southern Nevada.

But Hard Rock has built one before, and that’s more than some developers can say.

Contact Eli Segall at [email protected] or 702-383-0342. To follow @eli_segall on Twitter.

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