Hard Rock’s Guitar Hotel Opens With Massive 450-Foot Structure

HOLLYWOOD, Fla. – Want to sleep in a building shaped like a guitar? the Seminole Hard Rock Hotel & Casino in South Florida is banking on the idea that music lovers will flock to its new $1.5 billion expansion, which opened on Thursday and features a giant guitar hotel that’s impossible to miss.

The neon-lit structure can even be spotted from the air for passengers traveling to nearby Fort Lauderdale International Airport.

The guitar-shaped hotel features the recognizable body of a guitar, but stops short of including the long, thin neck that houses the frets of a real instrument.

Its aqua glass tones reflect the Florida sunlight during the day, and once inside, it’s easy to forget you’re in a guitar-shaped building, except for rock memorabilia’ Hard Rock n’ roll on display. On the lower level, items include Elvis Presley’s motorcycle and Neil Diamond’s car, as well as outfits worn by Madonna and Rihanna and one of Jimmy Page’s guitars.

The door handles are of course shaped like electric guitars.

“There’s no art without music,” said artist Laurence Gartel, 63, whose work is featured in the lobby.

On opening day, Gartel was impressed with the scale of the final project.

“I think it’s amazing. It’s fun, it’s different, it’s exciting, it’s pop culture. I think that’s what makes art and architecture enjoyable” said the Fort Lauderdale local, adding with a laugh that he hopes the new hotel doesn’t cause too much traffic in the area.

The new structure is large and Hard Rock employees are on hand to help you find your way if you get lost. Most routes eventually take you outside, where you’ll no doubt end up in a swimming pool, as the guitar structure is surrounded by swimming areas.

“When you drive up…you walk in and realize you are in a very different type of resort. The emphasis is on natural materials, teak and stone and living plants, water, the content and the music, both the literal iconography of music and the sound of music,” said architect David Rockwell, who worked on the interiors and experiential features of the building.

The Guitar Building has 638 rooms and suites, with a Platinum King Suite (1,100 square feet) for $989. Other rooms, like a Deluxe King or Queen without a pool view, start at $189 but can go up to $519, depending on your dates. Guests are also responsible for a resort tax of $25 per day.

In addition to opening the 450-foot Guitar Hotel this week, the Hard Rock has also added the Oasis Tower, which houses an additional 168 guest rooms as well as pool suites.

The 34-story hotel has your standard amenities, like room service and flat-screen TVs, but it also offers guitar rentals for guests who want to let off steam during their stay. Instrument rental is offered as part of your stay.

The Seminole Hard Rock Hotel & Casino is a sprawling complex that includes 19 restaurants, 20 bars, shops, nightclubs, and a spa.

A new entertainment venue, Hard Rock Live, opens on Friday and Maroon 5 will perform at the inaugural show.

In addition to opening the 450-foot Guitar Hotel this week, the Hard Rock has also added the Oasis Tower, which houses an additional 168 guest rooms as well as pool suites.

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